Build a Wine Program That Sells.

Join 500+ retailers nationwide who trust PLH to source, brand, and deliver wines that delight customers and drive profit.

Why Retailers Choose PLH

We're more than a supplier—we're your strategic partner in wine, spirits, and more.

Better Margins

Private label programs built for retail profitability. Maximize your margins while offering exceptional value to customers.

Quality You Can Trust

Every wine vetted by our team of industry veterans. We only partner with producers who meet our exacting standards.

Exclusive Brands

Products that set your shelves apart. Stand out from competitors with wines customers can't find elsewhere.

Reliable Supply

Consistent inventory and timely delivery. Your shelves stay stocked and your customers stay happy.

Expert Support

30+ years of hands-on guidance from vineyard to checkout. We're with you at every stage of your wine program.

Personal Partnership

You'll work directly with Phil and our small, dedicated team. Partnership is personal at PLH.

What We Offer Retailers

Comprehensive solutions tailored to your business needs

Private Label Programs

"Your brand, bottled beautifully."

Create your own branded wine program with our end-to-end private label services. Perfect for building customer loyalty and improving margins.

  • Source premium wines from trusted producers
  • Design labels that reflect your brand identity
  • Manage compliance and logistics seamlessly
  • Flexible minimums to fit your business

National Brand Portfolio

"Curated wines that perform."

Access our curated selection of established wine brands from premier regions. Quality wines your customers will love at prices that work for your business.

  • Premium California and international wines
  • Competitive wholesale pricing structures
  • Marketing materials and POS support included
  • Consistent supply and reliable inventory

Strategic Consulting

"Guidance that pays for itself."

Benefit from our 30+ years of industry expertise. We help you optimize your wine program, improve margins, and grow sales.

  • Optimize your margins and selection
  • Differentiate your wine program
  • Grow with confidence and expertise
  • Staff training and market insights

Our partnerships don't end at delivery — they begin there.

Dedicated Account Management

Your success is our priority

Rapid Fulfillment & Logistics

Keep your shelves stocked

Quarterly Reviews & Market Updates

Stay ahead of trends

Seasonal Promotions

Drive sales year-round

Retailer Success Stories

Real results from real partnerships

"Phil Hurst is a trustworthy man who not only knows all about winemaking, but also has a thorough understanding of wine industry & wine lover's needs."

Jun Hamamoto

Wine Industry Professional

Tokyo, Japan

"When we began a relationship with the PLH team we were a small family winery that had been struggling just to maintain sales. Within 24 months, PLH had increased our case good sales by nearly $2MM annually."

Ian Lawson

Victor Vineyards

California, USA

"It was a pleasure partnering with Phil and the PLH team on the development of a new wine brand. Phil's extensive industry experience and insight provided clear direction, and the collaborative approach made the process seamless and enjoyable."

Dave Kenny

Export Director, Cape House Wine

Marlborough, New Zealand

Ready to Elevate Your Wine Program?

With PLH, you're not just adding wines — you're elevating your entire program. Join hundreds of successful retailers who trust us to deliver results.