Rusty Boddeker
Regional Sales Director
With over three decades in the alcohol beverage industry, Rusty Boddeker has helped some of the nation's largest retailers and distributors grow thriving, profitable programs. His leadership combines operational precision with deep, personal relationships that span every level of the business.
From distributors to retailers, Rusty has spent 30+ years mastering the art of growth — turning relationships into results across the country.
Professional Overview
As Regional Sales Director at PLH Wine and Spirits, Rusty leads regional operations, bringing decades of distributor expertise and retail insight to every partnership. His focus is simple: build trusted relationships, execute with precision, and deliver consistent, profitable growth.
Throughout his career, Rusty has managed relationships with nearly every major U.S. distributor and built long-standing partnerships with national retail chains. His proven ability to turn territories around and drive significant growth makes him an invaluable partner for retailers and producers alike.
Key Expertise
Distributor Management
Managing relationships with major U.S. distributors, ensuring alignment across multi-state operations and driving consistent execution at every level.
Retail Partnerships
Building and maintaining long-standing relationships with national retail chains, bringing insider understanding of how retailers think, buy, and grow.
Regional Growth Strategy
Proven ability to transform territories and drive significant growth through disciplined execution, strategic planning, and hands-on team development.
Team Leadership
Building and leading high-performing sales teams, empowering individuals to hit ambitious goals with clarity, accountability, and support.
Rusty's Approach
"Great sales come from great relationships. It's not about the pitch — it's about showing up, listening, and delivering on your word every single time."
Rusty believes great sales come from great relationships. His approach is rooted in transparency, consistency, and mutual respect — with distributors, with retailers, and with his team.
Over the years, he's built trust not by talking about results, but by delivering them — one program, one partnership, and one case at a time.